WWWF Launches New Branding

The new logo in all it’s glory.

Women Who Work in Fieldsports (WWWF) are delighted to announce the launch of their new branding. Drawing inspiration from the mythological goddess Artemis (aka Diana), the rebranding reflects strength, independence, and a deep connection with nature. Artemis, the ancient Greek goddess of the hunt and wilderness, or Diana for our Roman-loving friends, embodies the very spirit of the women who navigate the challenges of fieldsports with courage and skill.

WWWF's new logo and visual identity capture Artemis’s essence, blending elements symbolising grace, resilience, and a profound respect for the natural world. The brand’s colour palette, rich with earthy tones and vibrant greens, mirrors the landscapes that the WWWF membership is part of, while the emblem features a sleek, modern representation of Artemis with her iconic bow and arrow, poised and ready.

This rebranding is more than a visual refresh; it represents WWWF’s commitment to fostering a community where women can thrive in traditionally male-dominated sports. WWWF’s Artemis-inspired branding not only honours the legacy of women in field sports but also sets the stage for a vibrant and inclusive future, where every woman is encouraged to channel her inner goddess and embrace the wild. The hope is that members will feel pride in an identity that represents their passion and prowess in field sports.

Vanessa Steel, co-founder of WWWF said,

"Our new Artemis-inspired branding for WWWF embodies the strength, independence, and deep connection with nature that defines our community. This rebranding is more than just a visual update; it represents our commitment to fostering a space where women can thrive in fieldsports, channeling their inner strength and focus.”